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Cognition+ partners with 3Tree to usher in a new era in broker connectivity

London, Ontario – June 23, 2022 – Cognition+, a provider of choice in the Canadian enterprise insurance software market is pleased to announce its partnership with 3Tree, a technology pioneer known for digitally connecting insurance brokers and carriers.  The partnership will connect 3Tree’s Unite Insurance Exchange Service with the Cognition+ Platform, bringing advanced real-time connectivity to users – without the need for third-party portals.

“When considering our paths for modernization, we heard the voice of the broker, and recognized that keeping the workflows within their technology of choice – their BMS – was critical in achieving success,” noted Matthew Scott, CEO of Cognition+.  “Our path forward is centered on modern, flexible processing, which leverages the collective strengths of the Cognition+ Enterprise Insurance Management Platform and the Unite Insurance Exchange Service. This will allow us to integrate with any stakeholders through a single connectivity solution.”

“The Cognition+ Platform is a great example of how the needs of many can be met when the industry’s overall best interest is kept at the forefront,” commented Steve Gugler, Partner at 3Tree.  “When we established Unite, applications that serve a vast number of parties such as Cognition+ Platform were included in our design process from start-up.”

The partnership will employ a multi-phase approach to deliver full inquiry, quoting and new business upload capability for personal lines by year-end, with commercial lines capability in early 2023.

“We are initially focusing our support on the most prevalently used BMS within our brokerage base.  The brokerage technology service market is evolving and embracing a modern integration approach, and 3Tree’s Unite provides us with the ability to quickly scale and support other vendors that our customers are looking to have access to,” noted Scott.


About 3Tree

3Tree is an industry-leading insurtech. Change-makers and passionate advocates for connectivity, they provide a unique suite of tailor-made-for-Canada insurance-focused products, including the Unite Insurance Exchange Platform, DriveDNA and CityPAYD.

For more information about Unite, visit:


About Cognition+

Cognition+ is an insurance technology provider that empowers insurance companies of all sizes to digitally transform and gain a 360° view of their business. In addition to a fully customizable Enterprise Insurance Management Platform, Cognition+ offers on-demand support, connectivity, cybersecurity, and development services. Established in 1996, and wholly-owned by its clients, Cognition+ has strong longstanding relationships with insurance and technology partners focused on innovation and mutual success.

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